7 Tips for Selling Expensive Collectibles On eBay

Recently, a friend asked me to help her brother sell his collection on Lladro glass figurines on eBay. These are expensive glass collectibles and I knew nothing about them - but I don't have to. The principles for selling expensive collectibles on eBay are the same, regardless of what is being sold. 

Obviously, like any eBay auction, the seller must have a powerful listing with great pictures. This is always true regardless of what the merchandise is. Expensive collectibles offer splendid opportunities, but also need special precautions. 

1. Price: decide the lowest amount you will accept for each figurine and set that price as a reserve. Then make your opening bid absurdly low - yes, absurdly. 

Example: if you will accept $1,000 - make your opening bid $25. There is no risk in this, because you don't have to sell unless the bidding reaches $1000, but the low price attracts buyers, (assuming there is demand, of course). 

Looking at completed eBay auctions allows us to track prices, Again and again we learn that starting the price where the seller hopes it will end is not a wise tactic. 

For instance, a seller wants to get $750 for his figurine. An opening bid of $750 won't attract nearly as many buyers as an opening bid of $25 and - surprisingly - the lower bid almost always gets higher prices. There is some psychology at work with the cheap price. It may not make logical sense, but it's the reality of life on eBay. 

2. Devote space in your auction listing explaining how you will pack your item to ensure safe transit. This is critically important because in the back of every buyer's mind is the dread of receiving a package that rattles. A collectibles buyer will inevitably be thinking of the hassle she will have to go through - and the possible loss of purchase price - if her item is broken. She needs to know that the seller has carefully considered this issue and has a solution. 

3. For the protection of both of you, insist that the buyer pay for appropriate insurance. Don't allow this to be an option. You definitely do not want the liability of a broken collectible that costs hundreds of dollars. In fact, if a customer objects to paying for insurance, this might possibly be a red flag. A genuine collector is very eager to add to her collection and wants her figurine to be protected. 

4. We can safely assume that every Internet buyer has heard stories of fraud on eBay and elsewhere on the Net. Therefore, anything you can do to prove the authenticity of your collectible is well worth your time. Is there a marking on the bottom? Do you have the original box or other container? Does it have a label? Is there a certificate of authenticity or an appraisal by a respected organization? If the answer to any of these is "yes", then be certain to emphasize your authenticity in your auction. Taking pictures of your proof is especially effective. 

5. I don't suggest offering a guarantee except in the most general way - that is, you, the seller, are telling the truth about the product. Anyone bidding on a collectible is knowledgeable and therefore they know what they're buying so there should be no reason for a return. If someone expresses dissatisfaction and mails your merchandise back, there is every likelihood of it being broken. You do not want the hassle of trying to collect on broken merchandise or putting yourself into a litigious situation with someone who refuses to believe that the collectible was broken via return shipping. 

Also, you don't want to take a loss on your eBay fees, which might be substantial if the price is high. 

6. With a really expensive item, always offer the option of an escrow service - at the buyer's expense, of course. They may not take want this service, but make certain they have the option. You, of course, know that your merchandise is legitimate, but the buyer isn't so certain. eBay recommends an escrow service that is available to all members. 

7. If you're willing to ship worldwide, you need to take special steps to protect yourself. In the US we have AVS (Address Verification System) which offers some protection. A very large portion of the fraud suffered by buyers occurs outside the United States and you are justified in protecting yourself. Losing the purchase price on a $5 item isn't such a big deal - but a $1,000 collectible absolutely does matter. 

Your bank can advise you on the time it will take to verify foreign funds. Be certain to let any prospective buyer know in your auction that there will be a delay if they are outside of your country. Do not let your merchandise out of your hands until you are sure! 

If you follow these 'rules', the chances of selling your expensive collectibles at the highest possible prices will be greatly increased.

5 Great Hidden Resources For eBay Users

Many thousands of people making a living both buying & selling on eBay. Currently ranked as the 37 biggest site on the net (according to Alexa figures) eBay shows no signs of slowing down, even fortune 500 companies are opening eBay shops to sell surplus & unwanted stock. The following are five resources that I use personally & encourage you to use them to increase your eBay profits with ease.

Reports show that over 90% of searches on eBay are done using the search facility. What users do not know about eBays search factility is that by default it only searches the item titles - not the descriptions of the items. Remember this fact as it will show the significance of some of the resources listed below. 

1) FatFingers

How professional a seller are you? Do you check your listings before submitting them or even does someone else proof read them for you? With millions of listings on eBays networks of sites at any one time, a small proportion of these listings contain errors - & a misspelt word is about the biggest error you can make. 

Imagine your selling a Sony Television for example. What if you misspell the item as Sony Televisoin. Anyone who searches for the term "Sony Television" simply isn't going to be presented with your item. Only those eBayers who search manually though the category will find your items. Needless to say that if people can't find your item, they're unable to bid on them.

FatFingers is a service you can use to find all misspelt variations of a term. Why would you need such a service?

Well obviously if an item has low visibility on eBay it's also likely to have zero or few bids enabling you to snap yourself up a bargain. I've known people use this service to make a full time living, purely buying items cheaply and relisting them without errors. 

Details at: Fatfingers.com

2) eBay Pulse

Back to the search facility eBay pulse shows you the top 10 searched keywords in every category. It's a real gem of a service, obviously by looking at the most widely used search terms you can see what eBayers are after. And if your selling in this category, by inserting some of these keywords within your title your items will be seen by more users.

The only thing to watch out with this service is make sure the keywords are relevant to your item, IF NOT DON'T USE THEM. How many times have you saw listings such as "SONY PANASONIC LG WIDESCREEN DIGITAL TELEVISION GUIDE", - listings such as these are well thought out to earn high visibility from the way users search. Anyone searching for the items with any of the keywords will uncover your listings. 

While it may lead to a high number of views, firstly fellow users will get annoyed if they find your item completely unrevealed to what they searched for, Secondly keyword spamming as it is known, is against eBay policy and will lead to your item being pulled. I use pulse daily with all my listings but make sure it's relevant to your item first.

Details at: pulse.ebay.com

3) Keyword-Pro

Keyword-Pro is a commercial subscription service which is similar to eBay pulse. However, the main difference is Keyword-Pro offers a much more in depth list of relevant keywords. It lists the top 50 keywords for every category for both eBay.co.uk & eBay.com. This is a great addition, especially if any of the terms found in eBay pulse are not relevant to your item.

Keyword-Pro is available as both a web service or as a small program that downloads the list onto your P.C. It's data is updated weekly to keep you informed of the latest search terms.

Details at Trading-Web-Solutions.com/keywords

4) Selling Manager

When you first open a selling account on eBay, options listed under the sell tab of eBay are enough to get you by. However, you can upgrade to a more in depth service known as Selling Manager. As eBay describes the service "eBay Selling Manager is our online sales management tool for medium to high volume sellers". It allows you to track every eBay sale, customise your feedback comments, print shipping labels & much more. It saves me about four hours a week tracking orders and watching my sales.

Selling Manager is FREE on eBay.co.uk & has a small monthly charge of on eBay.com (after one a month trial free). Once I moved over to Selling Manager, there's simply no way I would go back.

Details at: Click on services once you've logged into your eBay account. 

5) eBay Popular Products

Here you can see, directly from eBay, what the most popular products are in several categories. an invaluable tool for an eBay seller.



I hope you find these services useful & time saving in your goal for a successful home business on eBay. Remember, your most important resource is your time when your starting or building up an online business & if you discover any site, person or opportunity that can save you time give it the attention & serious consideration it deserves. Every top Internet marketers constantly educate themselves by purchasing & reviewing almost every new product released. The way I look at it, if an ebook costs $197 and the information within the ebook saves me this or allows me to make an additional $197 it's well worth it - once you can do it once you'll be able to repeat the exercise over and over again making repeated profits. If you discover a precious eBay related resource let me know & I'll consider revising this list for future editions.

Growing eBay Sales with Top Customer Service

Painters were at our house this weekend, doing the trim outside and a few rooms inside. My wife provided most of the direction, but I asked the head guy (and owner of the company) to pay attention to a few details for me. 

The whole experience reminded me of how critically important it is to pay attention to customer requests when dealing with eBay sales. On the Web (and with email) it's easy to lose contact with customers and forget to address their concerns. 

Make sure you don't fall into this trap. You may not see the results directly, but your customers will become upset and you'll eventually lose business - like my painter has. Not only did he lose business, he lost a valuable referral source. 

He started to lose me when he failed to record my suggestions and concerns. I didn't get into interior design much, choosing between mauve and tope, but I did have some input as far as the whole project goes. 

I wanted them to make sure they cleaned up the "misses" on the outside, where some black trim paint accidentally hit the white house paint. I needed them to unstick some of the windows and put all the screens back, as well. 

When the project started wrapping up, it was obvious that the lead was ignoring some of my requests -- namely the screens and window unsticking. I loved the work, but I wasn't so hot on their finishing skills. 

From a customer service perspective, the timing couldn't have been worse. Just when the painters wanted to consider it a job well done, I was having second thoughts about their competence. 

That sinking feeling should not have come at the end of the project. The lead should have been going out with a celebration rather than with some gripes. He should have lead me around, showed me how great everything looks, showed me the extra work he'd thrown in, and gone down my list of requests one by one, demonstrating that he met my needs and respects my wishes. 

If he performed these "finalizing" customer service/marketing steps, he'd have my 100% recommendation. I'd rave about him to friends, pass out his business cards and even write up a testimonial for him. I'd offer to help him out with his advertising materials, in fact. We'll certainly have more painting jobs in the future, and I'd like to stay on good terms with him. 

On eBay, the same steps need to be followed in order to build business and collect loyal customers that rave about you. You need to send customers follow-up emails that confirm what they bought, what kind of deal you're giving them (on shipping, bonuses, etc.), and how you appreciate their business and would welcome any questions they may have. You need to offer them targeted cross-sell and up-sell items as they bid and shop. And, you need to quickly address their concerns as they come up. All this attention and service ensures that your customers refer you to others, leave positive feedback, and return to do more business with you. 

Don't be like my painter. Pay attention to detail and your business will grow at a healthy pace. 

About the author:
Phil Dunn, author of The 7 Essential Steps to Successful eBay Marketing (McGraw-Hill, July 2015), is a marketing writer and strategic consultant. He helps people persuade, influence decision making, and close business with the written and spoken word. His business, Synapse Services Co. (http://www.qualitywriter.com), produces direct mail, brochures, scripts, newsletters, white papers and related collateral for Fortune 500 companies like Pitney Bowes, Hewlett Packard, IKON and Microsof

Be real while you selling on eBay

As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expectations are in respect of how much it actually costs to purchase specific products and what they can then be sold on for. 

I regularly get emails from people who want to know where they can purchase products such as mobile (cell) phones, new release DVDs, Playstation games and similar at, say, a 50% discount to resell on eBay. The fact is that such a thing is not available - it is a simple case of supply and demand and competition.

Take DVDs for example, most people think that these are excellent products to resell on eBay because they are very popular, not particularly expensive and easy to package and ship. Unfortunately, they could not be more wrong. The DVD market is one of the most competitive that there is - take a look for yourself and see how many auctions there are on eBay for DVDs at any one time. I have just looked and counted almost 300,000! At any one time there will only be a certain number of buyers wanting to purchase a particular DVD and if you take into account the numerous different places there are that each buyer could purchase from, it is likely that in general, there will be more copies of an individual DVD available than there are buyers to purchase them. This situation causes prices to fall. The other factor that forces prices down is the fact that one DVD is the same as another. By this I mean that from a buyers point of view, there is no difference to a new DVD purchased on eBay to one which is purchased from their local DVD store. Often the only way to differentiate is on price and of course, the only way to make the price more attractive to a buyer is to lower it.

The above reasons help to explain why the wholesale discount on a new release DVD is just £1 or £2 at most ($2 or $3 roughly in the US). When you take into account the fact that the large retail chains can purchase thousands of DVDs at a time and receive a bigger discount than individual traders, you soon see why it is very difficult for a small business to compete in such a competitive industry. You simply cannot purchase new release DVDs at 50% discount and even if you could, it wouldn't be long before prices were forced down as there is always someone willing to sell a little bit cheaper than the next man.

It isn't just DVDs that fall into this category. Take mobile (cell) phones. Here in the UK you can walk down just about any high street and get the latest phones either free or for a minimal token payment. The stores are relying on making their money from the line rental contract that you will have to sign in order to get the phone. Of course, the actual cost of the phone is not free - most new mobiles are actually worth £200 or £300 which means that if you want to buy a batch of phones at wholesale, you are going to be looking at a pretty high unit cost. As with most electrical products, the market is competitive and prices have been forced down which means that the difference between your wholesale buying price and your retail selling price is minimal. 

There are numerous products that suffer from the same market conditions as DVDs and phones and new/small traders really should avoid trying to sell such items at all costs because it will usually be frustrating and ultimately not financially rewarding. When trying to decide what products to sell, you need to be thinking about the type of market that a particular product is sold in. If there are already numerous sellers and many large companies selling at considerable discounts this is far from ideal. The exception to the rule is if you are able to add value in some way to make your 'offering' more unique. 

At the end of the day, it is all about research, being realistic and having an understanding of the market that you want to operate in. Whilst it would be great to be able to buy and sell new release DVDs (or whatever) all day long, doubling your money every time, I am afraid that this is just not going to happen.