Saturday, November 25, 2006

Using Financial Leverage To Develop Your Ebay Business

By Stephen S Alison

Tip! Gift Cards: If you frequently shop at a certain store, it pays (literally) to check out the gift certificates category on eBay. People resell gift cards they aren't interested in using, and you can often get a good discount.

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Used in the physical sense, the word "Leverage" means an assisted advantage. As a verb, "to leverage" means to gain an advantage through the use of a tool. For example, you can more easily lift a heavy object with a lever than you can lift it unaided.

Leverage is commonly used everyday in the world of finance. When used in the financial area, Leverage is described as the use of borrowed money to make an investment and the return on that investment.

All the major international banks and financial institutions use Leverage in their day-to-day operations. All banks have limited capital. Instead of lending out their own capital, and thus limiting both the amount of money they can lend because of regulatory requirements and restrictions and the number and type of their business activities, Banks take deposits from customers at say 3% and lend these deposits to borrowers at a markup, say 5%. Since they are lending more money than they have in capital, they thus produce a higher return on equity (ROE).

Tip! Setting Up an Account and Researching the Marketplace - To set up an account the students learn how to register for eBay and how to set up a Seller's Account. They also learn how their ID becomes verified.

The banks have thus used leverage i.e. borrowed money to increase their return on capital or equity.

Most of us use financial leverage everyday probably without realizing it. You are using financial leverage whenever you use your Credit Card to buy something instead of using the cash in your savings account. Essentially you are using your credit limit which in reality is borrowing money from the credit card company.

In many instances using financial leverage makes sound financial sense. For example, in the end-of-year sales the gold watch you have always wanted is reduced from $1,000 to $300. Instead of taking the money out of your deposit account, you use your credit card to purchase the gold watch and you settle the credit card balance in full 30 days later when the invoice arrives. By doing this you have taken advantage of the sale price and at the same time you have saved 1 month's deposit interest on $300. You have thus used financial leverage.

Drop-shipping - The Low-risk, No Cost Way To Sell On eBay

Similarly, you can use financial leverage in the form of Drop-shipping when selling on eBay.

Tip! Precious Moments began in the early 1970s when creator Sam Butcher began drawing the endearing teardrop-eye children as gifts for family and friends. Today Sam's Precious Moments artwork is among the most recognized in the world, and eBay prices reflect this popularity.

The tremendous advantage of drop shipping is that you have very little or NO risk as a seller. You only pay for items that sell and the drop shipper sends the product to your customers.

The process is very simple. All you need to do is to find companies willing to drop ship for eBay sellers. There are many good and reliable drop-shippers around.
Step 1 - Find a reliable, or several reliable, Drop-shipping company/companies. There are many around;
Step 2 - List your auction items on eBay for 3, 5 or 7 day auctions - at your choice. Your eBay's listing fees are usually advised to you on the 15th of each month and debited to your credit card approximately 1 week later - around the 22nd of each month;
Step 3 - Sell your item (s) on eBay. You will get paid by the buyer normally within 24-72 hours after the end of the auction;
Step 4 - Specify in your auctions where you want the buyers to make payment. For example, specify your PayPal or bank account. The choice is yours;
Step 5 - Collect your payment from the winning bidder in the same account you specified in Step 4 above;
Step 6 - As soon as the auction is completed and payment received, order and pay immediately for the merchandise from the Drop-shipper using the same account where you received the payment from the seller. Some Drop-shippers prefer to charge a valid credit card. Some prefer PayPal;
Step 7 - Repeat this exercise as many times as you want;

Tip! The majority of buyers on eBay prefer to pay for their purchase via PayPal. That is why it is vital for you to accept this method of payment.

Let us Summarise:
Day 1: List your auction items;
Day 7: Receive payment in the account specified above at the end of your 7 day auction listing. If your listing is for 3,or 5 days you will receive payment at the end of the 3 or 5 day listing;
Day 8: Order and Pay for the item sold. The Drop-shipper dispatches item directly to the Buyer;
Day 15: Receive eBay Listing Fees Invoice;
Day 22: eBay listing Fees debited to Credit Card Account;
Day 23: You have surplus funds (the profit) in your account;

Tip! List your item in the most appropriate category. Many buyer's only search eBay by looking at listings within categories.

Thus you have successfully used Financial Leverage to generate profits on eBay. You have not used any of your own money or capital. Instead you have used your credit status with your credit card company:

You received full payment for the item BEFORE you paid the drop-shipper for the item and BEFORE you received and paid the eBay commissions invoice.

The downside risk is that, if your auction item does not sell, you still have to pay the eBay listing fees. BUT this risk is exactly the same if you had purchased and paid for the item in advance using your own money. The SUBTLE DIFFERENCE is that you have not used any of your own money to carry out the operation.

Tip! Know the eBay market. Before you decide to sell on eBay you want to research what sells and doesn't sell on eBay.

IMPORTANT NOTE: The information presented herein represents the experience and views of the Author with the subject matter at the time of publication. No warranties are made whatsoever about the amount of money, if any, that the reader will earn from following the steps described in this Article and the reader is encouraged to seek competent legal and accounting advice before engaging in any business activity.

Sell Big Ticket Items On eBay® Seller of Missile Silos, Airplane Homes, Inflatable Churches and Personal Hurricane Bunkers.

Stephen S Alison is a retired "bean counter" who spent 26 years in middle management positions for major US financial institutions in Europe and a further 10 years as an adviser/consultant to a number of European financial institutions. He has traded successfully on eBay for over 2 years using the same strategies and tactics published in his websites:
http://www.howtomakeyourfortuneonebay.com
http://www.learntomakeyourlivingonebay.com

Friday, November 24, 2006

Getting Started on eBay: Make a Shopping List of the Personal Resources You Require

By Stephen S Alison

Learn How I Make $12K On eBay® Part Time. The guide to successfully selling on eBay®.

Buying and Selling on eBay is an adventure that can be both fun and financially rewarding. Best of all it is relatively easy. But before setting out on your great adventure you need certain minimum "Personal Resources" which are listed below in what I consider to be the order of priority. The Resources required are personal in that each individual will need to check their own personal situation and decide whether they need some or all of the items listed and to what extent.

Tip! The items you will be putting on eBay the following week.

Resources Required I - Personal Resources and Attributes - Self-esteem

You need to have or develop high self-esteem and to think positively. Self-esteem can perhaps be best described as your feelings about yourself and affects every moment of your life, either consciously or subconsciously. Everything can be viewed either positively or negatively. When we find fault with ourselves, we call that "shame" or "low self-esteem". With any activity, we can choose either to focus on how good we are at it or on how bad we are at it. Without exception, we do everything better when we focus on how good we are at it.

More eBay® Secrets Revealed. What No One Else Will Ever Tell You About How To Make Money On The Worlds Most Popular Trading Site.

And the same is true with eBay. If you approach eBay with the attitude that you are not going to succeed, then you are not going to make a success of it. On the other hand, if you approach it with confidence, you have a far better chance of success. This is entirely my own point of view.

Tip! Go to eBay.com and find the search box.

Resources Required II - A Working Knowledge, Understanding eBay, the eBay Website and eBay Terminology

You will need to Read the eBay Manual by visiting the eBay website with special focus on:

� Navigating the eBay Website - moving from section to Section with Ease;

� Establishing and Understanding eBay Policies and Rules;

� Knowing where to find what you need;

� Understanding eBay Terminology;

� Studying what other people are selling and how they describe the items they are selling;

� Studying what prices other sellers are asking;

� Comparing the various different prices sellers are asking for items with the same or very similar descriptions;

� Studying the categories where items are usually listed;

� Identifying any items listed in unusual categories;

� Identifying buying trends;

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Resources Required III - Registration With eBay and A Seller's Account

Before you can Buy or Sell anything on eBay you will need to Register or open an account by completing a Registration Form. Registration is Free, takes only a short time and is very easy to complete.

Your eBay User ID - The Registration Form requires you to Create an eBay User ID. Your User ID is a valuable asset for participating on eBay. Before choosing your eBay User ID you should be aware that Your User ID becomes your eBay identity and along with your Feedback Rating helps establish your reputation and identity within the eBay Community.

Choose a User ID that is suitable for a long, successful life on eBay. Of course you can always change your eBay ID anytime. Choose a User ID that you like and that you'll remember. For example you might use words identifying your favourite collecting area, your business, or occupation.

Seller's Account - After registering you will need to set up a Seller's Account before you can sell anything on eBay. You must provide a valid debit/credit card and bank account information.

Tip! Precious Moments began in the early 1970s when creator Sam Butcher began drawing the endearing teardrop-eye children as gifts for family and friends. Today Sam's Precious Moments artwork is among the most recognized in the world, and eBay prices reflect this popularity.

Resources Required IV - Your Computer Equipment

Firstly you will need a computer, or access to a computer, that is equipped with a modem. Whilst organizing your computer equipment you may also want to investigate getting a DSL (Broadband or Digital Subscriber Line) or a cable modem as opposed to a telephone modem. It not only has faster connection speeds, but also many telephone companies provide unlimited Internet access for a fixed monthly fee. Telephone expenses can be costly so you want to keep these expenses as low as possible.

Once you have your computer equipment, you will need to plug your modem into a telephone line. Next, you will need to open an account with an Internet Service Provider (ISP) - a company that provides connections to the Internet, usually for a monthly fee. Most telephone companies provide this service. Also you may be able to find an ISP in your local area.

The final element required is software called a Web browser which enables you to find and read the information on the Web. The more popular web browsers are provided by Microsoft (Internet Explorer) and Netscape Navigator and are usually installed free of charge when you buy a computer. Of course, once set up you can always browse or surf on the Internet, establish what other browsers are available and download the browser you feel more comfortable with.

Tip! Listing a catalog of items that a seller offers for sale is forbidden. The only catalogs legally sold on eBay are collectible kinds, such as an old Sears Roebuck or Montgomery Wards catalog that is memorabilia and doesn't offer current merchandise for sale.

Since you are probably planning to make eBay auctions a part-time or full-time income generator you will need an adequate computer system. If money is no object then you can get the latest state of the art system. However if your start-up budget is limited you should get the basic minimum recommended hardware and software. You can always upgrade later once the profits start to flow!

Tip! Investigate the eBay marketplace.

PC or Mac with a 266 MHz Processor

32 Megabyte RAM

2.1 Gigabyte Hard Drive

Floppy Drive - for backups preferably a CD ROM Drive

Microsoft Windows 95 or above

Web Browser - Internet Explorer 5.0 or higher

Printer - Good quality Inkjet or LaserJet

Word-processing Software - MS Word 6.0 or higher

Spreadsheet Software - MS Excel 4.0+ or similar

HTML Web design Software - MS FrontPage 2000 or similar

eBay® Search Profits. Double or more your targeted customers' bidding on your auctions.

Resources Required VI - Computer Related Personal Skills

You do not need to be a computer programmer or computer expert but there are certain recommended computer skills you need to have or to acquire if you wish to proceed successfully. The following skills are not difficult to acquire:

Basic Wordprocessing - You will need basic word-processing skills for numerous tasks including the writing of descriptions for your auctions, thank-you and other letters and eMails to your buyers and preparing Web page documents for your auction listings.

Tip! One of the most important tips is to read every word in their auction page. People sell broken items on eBay.

Spreadsheet - A "spread sheet" or spreadsheet is a large sheet of paper with columns and rows that organizes data about transactions for a business person to examine. An electronic spreadsheet organizes information into software defined columns and rows. The data can then be "added up" by a formula to give a total or sum. The spreadsheet program summarizes information from many paper sources in one place and presents the information in a format to help a decision maker see the financial "big picture". We highly recommend that you keep track of all your winning bidders and setup a database or spreadsheet to capture and record important details of your auctions including name and eMail address and any other information you may find useful.

HTML - Every web page you see and read is written in HTML. Hypertext Markup Language (HTML) is the standard text-formatting language used for documents on the World Wide Web. HTML documents are text files that contain two parts: content that is meant to be rendered on a computer screen; and markup or tags, encoded information that directs the text format on the screen and is generally hidden from the user.

Tip! Image Manipulation & Optimizing I use Paint Shop Pro for picture manipulation and for optimizing. This is important for auction pictures, as eBay have a size limit of 50KB on any pictures which you want to upload to their Picture Service.

If you are planning to be an active seller you will need to learn basic HTML as it gives you greater control over the design and looks of the Ads for your auctions. An alternative to learning HTML is to use HTML software such as Microsoft FrontPage. If you do then you will not need to learn HTML. BUT you will need to know Hot To Cut & Paste and/or Copy and Paste.

Zipping & Unzipping Files - Zipping is a standardized way of shrinking data files into smaller kilobytes or megabytes thus saving on disk space. If you plan to send or receive data files via eMail or via file transfer on the Internet and if you plan to buy or sell eBooks, software or any product which can be delivered digitally or by file transfer you will need to know how to Zip and Unzip Files.

Tip! You need to take possession of the items. When you sell items on consignment you risk your eBay name and reputation.

Resources Required VII - Organization of Your Multi-Payment Options

You will need to pay for any items you may have purchased, to pay for eBay listing fees for items you are selling, to pay for your inventory or to pay the Drop-shipper and, if your auction is successful, to pay eBay's final value fees and your merchant service provider fees.

eBay® And Internet Selling Success. Number one converting guide. How and What to sell on eBay® and the Internet.

The precise amount can be calculated in advance. Buyers want a multi-choice of Easy Payment Options. You will need to organize these multi-payment facilities before you start any buying or selling activities.

As a seller you should try and offer every type of payment option. By covering all the bases you can perhaps deter a potential bidder from bidding for the same or similar product from a seller who offers more payment options than you.

Tip! A blurred or ugly looking image. Be sure your eBay auction has a clear professional looking image.

Over 80% of buyers on eBay prefer to use PayPal and especially now as PayPal is part of the eBay Group of Companies. A PayPal Account is a must. PayPal provides a variety of merchant tools to meet all your needs including accepting online credit card payments instantly. In addition, PayPal offers a full suite of tools to keep your payment processing running smoothly.

Stephen S Alison is a retired "bean counter" who spent 26 years in middle management positions for major US financial institutions in Europe and a further 10 years as an adviser/consultant to a number of European financial institutions. He has traded successfully on eBay for over 2 years using the same strategies and tactics published in his websites:
http://www.howtomakeyourfortuneonebay.com and http://www.learntomakeyourlivingonebay.com

Wednesday, November 22, 2006

The Most Powerful eBay Tool...And It's Free!

By James Penn

eBay® Selling Strategies. Interviews with 19 eBay® Experts and Powersellers reveal the Answers to all your eBay® Questions.

It makes me cringe when I see eBay sellers not maximising the power of all the free resources eBay provide you with. But what is the most useful and profit generating tool?

The eBay about me page!

Why is this tool so powerful? This article explains why.

Consider this scenario. You list ten items on eBay. Each item gets 200 views, that's 2000 total views and 20% of auction visitors click through to your eBay about me page which results in 400 views. If on your about me page you have a link to another product then you could expect around 7-8 sales of that product and on complete auto-pilot. Do you realise the power of this resource now?

How To Make Easy Money On eBay® Simple Home Based Business Plan To Make Extra Money On The Web.

Now we move on to how to create the perfect eBay about me page and what your page should include.

Most importantly it should include a sign up form for your newsletter. Many marketers say that each subscriber is worth approximately $1 per month for the list owner. Firstly, however, you will need to invest in an auto-responder. I, and the majority, use aWeber Communications which can be found with a simple Google search. Follow the simple steps to insert a web form onto your about me page.

Secondly, include links to your major websites. This makes you appear professional and can also result in sales and adsense revenue.

Thirdly, include direct links to other products you sell on your website. This should result in a few extra sales per month depending on the number of auction visitors you receive.

Fourthly, include links to affiliate products that you promote. If a buyer purchases the product through your unique URL then you receive a commission which is usually around 50%. Not bad for just inserting a link on a webpage. Again, this should result in an extra few sales per month.

Tip! Since most visitors use the search tool to find a product on Ebay we would want to make sure we were using the best keywords we could come up with that describes the product we are selling.

Fifthly, include links to your other auctions. Cross promoting your other auctions is important, especially if your products interlink.

Finally, eBay gives you the option to include your latest feedback points. If you pride yourself on a strong, positive feedback then include this into your about me page. This helps to establish trust between you and potential customers.

I imagine by now you are desperately brain storming ideas for your eBay about me page, well I hope you are anyway! If you create it in the right way then it can be a nice earner and cover the ever rising eBay fees. It will also help you in your quest to move from eBay seller to online entrepreneur.

What Sells On eBay® ? Don't Guess, Know What Sells on eBay® . The alternative to high priced software.

James Penn is owner of make money on eBay website http://www.auction-enterprise You can watch him as he attempts to become the biggest eBay eBook seller in just 12 months by following his blog at http://www.powerseller-challenge.com You can grab a load of free eBay eBook at http://www.auction-enterprise.com/free-ebay-ebooks.html